Which Language Learning Strategy Is Right For Your Company?

Lilly Miner -unless-

There are many ways to go about introducing language learning at your company, which means getting started can be a stumbling block. We get it – with so many factors to take into consideration, the decision-making process can be difficult to navigate. 

That being said, hassle-free language learning strategies do exist!  Finding the solution that’s right for your company can be simple if you’re provided with the right options. At Babbel, we’ve defined three straightforward strategies that companies can adopt to help get them on the right language learning path, and to ensure long-term success. These outlines were designed to help management teams determine the right type of language training for their employees based on company requirements and expectations. Take a look to see where your company’s needs fit in and how Babbel for Business products can help get your team off to a good start.

Strategy 1: Language learning as an employee benefit

“Employee benefit” learning strategies work great for organizations that want to make language learning an option for their team, but not mandatory. As many international teams face integration challenges, companies with employees from abroad often find this to be a step in the right direction to helping them settle into their new job and surroundings. Plus, it’s a great employee perk to offer to teams with a personal interest in language learning.

This strategy offers as many users as desired flexible, free-range learning on demand and access to whatever content they find interesting and relevant to their work at their own pace. And of course, we have a product tip that we think provides the best solution for this strategy: Babbel Professional

Online Language Learning Strategies for Companies

Strategy 2: Language training for casual users

“Group language training” strategies are ideal for organizations with specific yet flexible language learning objectives. If your team is looking to improve internal communication and access new international markets, a casual strategy works well to prepare employees for interactions in a new language and to enhance your company’s ability to work in target markets abroad. Management can define benchmark goals that will help guide and monitor learners as they progress while still offering user flexibility. Our product tip: Babbel Professional or Babbel Live.

Strategy 3: Formal language training

“Formal language training” models are designed for organizations with specific, imminent learning objectives. Some examples include companies with ongoing international expansion, large client bases in foreign territories or the integration of newly acquired teams from abroad. 

This is the best solution for companies seeking high-level, monitored progress from language learners, a structured curriculum and regular daily use. For formal language training, we suggest a blended learning approach, either by adding online language learning to your existing classroom training or by implementing our full digital blended learning solution: Babbel Live or Babbel Intensive.

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Lilly Miner, Expert for Digital Learning


Lilly focuses on different learning methods. Whether online learning or blended learning – the motivation of the learners is particularly important to her.

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