How to Set Up a Language Learning Culture That Lasts 

Lilly Miner -unless-

You’re thinking about introducing language learning in your company or have already introduced language courses in your company — but how can you establish new habits among your employees to ensure they make the most of it? We explore the ways you can create a long-lasting and sustainable learning culture. 

Why is a culture of language learning important?

Language learning in the workplace is about more than writing an occasional email in a different language. It’s a way for individuals to develop professionally, to gain confidence, to improve customer relations, and to expand client portfolios overseas.

When you first introduce Babbel to your employees, it’s important they understand exactly how beneficial language learning will be to their professional lives. That’s why cultivating a learning culture from the very beginning is integral to ensure long-lasting, impactful habits that will see your employees taking full advantage of their new corporate benefit. With your support and our guidance, your team will soon be chatting confidently in a new language, and when a business opportunity comes up overseas, you’ll have the resources to tackle it. 

employees learning together

A Sodexo success story

The effectiveness of the Babbel app for personal language learning has already been proven by numerous studies. Now researchers at the University of Massachusetts in Boston have taken a closer look at the language learning app in a professional setting. Over a ten-week period, they investigated how our language learning app impacted the professional development of employees at Sodexo, one of the world’s largest services companies. The Sodexo branches in the United States that took part in the study had experienced a language barrier between Spanish and English speaking employees as well as difficulties in communicating with customers, which is why language training was essential.

The study also looked at the ways in which Sodexo’s managers were able to identify the areas where new learners might struggle. In doing so, they were able to address them head-on and cultivate a successful language learning culture that meant both the individuals and the company reaped the benefits of Babbel’s offering. 

We have gathered all these insights in our e-book, 4 Steps to a Sustainable Language Learning Culture, guiding you through the process of successfully implementing language learning at your company. Our priority at Babbel is to ensure the long-term success of our customers and help you establish a learning culture that empowers employees and boosts revenue, which is what this e-book will really help you with.

Preview of the Ebook 4 Steps to a Sustainable Language Learning Culture - A Sodexo Case Study
Our downloadable e-book based on research conducted at the University of Massachusetts on Sodexo.

The four steps to forming language learning habits

Creating a culture of language learning isn’t as complex as it sounds — it’s simply a question of consistency, creativity, and alignment. Here are four easy-to-follow steps  learning managers can use to identify and address any learning challenges:

Step 1: Create a framework and define roles

Learn how to use processes to create convenient practice times and build an infrastructure that supports and nurtures learning.

Step 2: Set goals and promote learning together

This section covers how to successfully introduce Babbel to your team, as well as identify behavioral goals and learning goals to keep your employees motivated.

Step 3: Make learning progress tangible

This chapter identifies how to keep learners engaged in the long term, including tips and tricks on applying their new language skills to their professional role.

Step 4: Making learning a habit

Arguably the most crucial step, we look at how management can lead by example to cultivate a language learning culture that both supports and encourages the development of your team.

What next? 

With the resources and guidance you’ll find in our e-book, you’ll learn how to introduce Babbel to your company, creating ideal learning conditions and keeping motivation at a consistent level long-term. These learning routines and habits won’t just encourage the personal development of your employees, they’ll expand the horizons of your entire enterprise.


Interested in learning more?
Download our free e-book on setting up a sustainable language learning culture here.



Lilly Miner, Expert for Digital Learning


Lilly focuses on different learning methods. Whether online learning or blended learning – the motivation of the learners is particularly important to her.

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