The challenge

In an increasingly international work environment, ATS SpA recognized the need to improve the language skills of its employees. Effective communication is essential, both internally and in interactions with international clients—whether through emails, meetings, or business trips. The company views language training not just as a functional necessity, but as a genuine investment in the personal growth of its team members.

“It is important to overcome the idea of training as a mere formal obligation: it must be perceived as a concrete opportunity for personal and professional growth.”

Graziana Quaceci, HR Innovation & People Development Specialist

To address these challenges, ATS SpA sought a flexible learning platform that seamlessly blended instructor-led classes with an intuitive self-learning experience.

Why Babbel?

ATS SpA chose Babbel for its simplicity, efficiency, and flexibility. For the second consecutive year, ATS SpA opted for Babbel, drawn by several key features:

• Flexible Booking: The ability to schedule lessons according to the company’s needs has been essential for managing busy work schedules.
• Expert Support: From the first interactions, the clarity and professionalism of Babbel’s experts established a solid foundation of trust.
• Progress Monitoring: Babbel’s analytical tools enable detailed monitoring of training progress, ensuring ongoing support for developing language skills.
• Complete Experience:Alongside live lessons with professional teachers, employees appreciate the platform’s additional features, such as podcasts, games, and review functions, which together enrich the overall training experience.

“When choosing a language training program, we prioritized a flexible and effective solution that can adapt to the real needs of our employees and enhance their growth journey.”

Luca Beltrame, HR Innovation & People Development Specialist

Moreover, the ongoing support provided by the Customer Success Team further reinforced ATS SpA’s decision to continue with Babbel:

A Training-Driven Corporate Culture

The HR managers at ATS SpA emphasized the importance of how training initiatives are presented within the company.

Luca Beltrame explains, “It is essential that the company presents the initiative clearly and engagingly, as the way it is communicated and received by employees is crucial for the training program’s success. The outcome depends on the corporate culture and the motivation of those involved.”

Graziana Quaceci adds, “This perspective engages and stimulates employees more, as training is seen as a ‘privilege’ or an ‘advantage’ rather than a mere obligation.”

Summary

The partnership with Babbel has transformed language training into a meaningful opportunity for professional development at ATS SpA. With its flexible approach and robust progress tracking, Babbel has made training an integral part of the company’s success. The HR managers stress the importance of presenting the initiative authentically and engagingly, moving beyond the notion of training as just another professional obligation. In doing so, Babbel not only improves language skills but also strengthens a corporate culture that values talent and fosters continuous learning.