It’s all eyes on the pharmaceutical industry as the world navigates a tempestuous year for global health. At Babbel we know that effective communication is crucial to the smooth running of any industry, which is why we’ve created a new course tailored specifically to the pharmaceutical industry.
It’s been a full-on year for all sectors, but no industry has experienced the pressure more than pharmaceuticals. With companies across the globe working at incredible speed to develop a vaccine for Covid-19, it’s more important than ever to ensure that all employees have the tools to communicate effectively with colleagues in their team and with partners around the world.
This is where language learning comes in. At Babbel for Business, we have been working with a number of pharma companies and have experienced first-hand how digital language courses can benefit companies in the industry. A German pharma company, Riemser Pharma, for instance, offers Babbel to their German employees to improve their Business English skills so that they can communicate better with international colleagues. They, in turn, have the chance to learn German. One of the main advantages that Babbel offers is flexibility, which is key in an industry as fast-moving and reactive as pharmaceuticals. The 15-minute lessons fit into busy schedules, and employees can learn where and when it suits them best, from a device of their choice. Additionally, our blended learning options optimize the learning experience with individual or group video lessons with certified teachers.
The pharma sector is a diverse and complex world with a language of its own, one that also many native English speakers would struggle to understand. It's crucial for everyday work for employees to be able to rely on scientific terms and technical work processes. It was clear that we needed to create a new language course. Therefore, our language experts designed a specific course with a series of lessons tailored to all members of the pharma industry, from administration to research and development to formulation scientists. The lessons guide learners through pharma-specific vocabulary, common phrases, and real-life scenarios.
Genevieve Sabin, communication expert at Babbel, is the chief creator of Babbel’s new pharma course. We talked to her about how she designed the course and what you can expect:
An insight into our learning content
Genevieve created the course with the aim of making it accessible for anyone connected to pharma. “There isn’t just one type of pharmaceutical professional,” Genevieve says. “There are so many different facets to the industry, so many departments and roles. That’s why we approached the course from as many perspectives as possible” and designed the course as follows:
Lesson 1: Pharmaceutical drugs
Lesson 2: Dosage forms
Lesson 3: Warning signs in the laboratory
Lesson 4: Departments and roles
Lesson 5: Areas of pharmaceutical research
Genevieve aimed to create content that would stimulate industry professionals and in-so-doing learned many lessons herself. “I learned new words, like ‘orphan drug!’ These drugs are designed to treat very rare diseases, and their name comes from there not being a large market for a drug that treats such a rarely occurring disease.”
Genevieve built the lessons holistically, going beyond the traditional vocabulary setup to structure real-life scenarios that hone in on the essence of the word as well as the literal meaning. “The course is technical,” Genevieve explains. “For example, we use language about the drugs and dosage form and the composition of the drugs themselves, as well as dialogues between pharmacists doing an inventory together. This makes the courses engaging and effective, as the language is put into real-life scenarios.”
Additionally, B2B learners have access to newly developed learning paths with course suggestions, specific to the industry. With these guides, pharma professionals will be able to follow a 4-week path that will help them get started and build valuable learning habits during the first phase of their training. Depending on the employees’ needs, three different learning paths can be chosen: Medical and Pharma, Office Work, and Negotiation and Management.
“The pharmaceutical learning path is tailored to the industry and additionally integrates general business competencies,” says Genevieve. “If you choose the learning path for management, for example, we’ll suggest ‘Departments and Roles’ from the pharma course, and then from other courses, we’ll suggest ‘Agenda’, ‘Agreeing and Disagreeing’ and ‘Negotiation’.” This way, the learning paths guarantee fast progress and ensure the learners learn relevant vocabulary and conversation. Still, learners have access to all of Babbel’s course content and can choose exactly the lessons they want to complete in addition.
With our new pharmaceutical course, we aim to cover the many facets of this complex industry and provide a solid foundation so that all stakeholders can work together effectively in these challenging times.
Interested in learning more? Download our new handbook “Pharma Meets Babbel. A Handbook for Innovative Language Learning”.