Conrad Electronics_Case Study_with Babbel for Business

Promoting Language Skills Across the Company

With Babbel, employees are motivated to learn English and improve their speaking and writing skills for everyday professional life.

Conrad_Customer Story–Babbel for Business

Conrad Electronic, a family-owned company founded in 1923, is one of the leading omnichannel providers. As Conrad is an international company with subsidiaries in 16 European countries, English is essential to keep everyday business running smoothly. 

The Challenge

At Conrad, the goal is to further increase language skills across the company.

“For our employees, it’s important to understand the language, but also to be able to accurately express themselves in speaking and writing.”

Alexandra Fenzl, HR Development Expert at Conrad Electronic SE 

Previously, the option for learning languages was in classes at fixed times, but they were difficult for employees to fit into their flexible working environment. Because of that, the groups were often small. Conrad needed a language learning solution that employees could use when and where they wanted.


Why Babbel?

Conrad Electronic offers language learning with Babbel on their internal training platform. It’s used by employees of all ages and levels both at the headquarters and in retail stores. 

“With Babbel, our employees are no longer tied to fixed times. They can open the app when and where it works for them and use the short lessons to build on and extend their language knowledge.”

Alexandra Fenzl, HR Development Expert at Conrad Electronic SE

With the 15-minute Babbel lessons, Conrad employees learn to read, write, understand and speak, depending on what they’re interested in. They can put together their lessons based on what they already know and set their own individual pace. If they need to, they can also supplement the app with individual online classes, to work on relevant topics in a more focused way. “The feedback is consistently positive, and, even after a year, the interest hasn’t gone down,” says Alexandra Fenzl, HR Development Expert at Conrad Electronic SE.

Summary

With the Babbel courses on their internal training platform, Conrad Electronic offers their employees an attractive, flexible tool for learning English and benefits from smoother communication in their workforce.

 

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